There is a lot of buzz today regarding the Nationwide Insurance ad featuring childhood accidents.  Though the message is tough and a harsh reminder for Superbowl Sunday, the message is clear:  Together, let’s keep kids safe.

Nationwide Insurance issued a statement which read in part, “The sole purpose of this message was to start a conversation, not sell insurance.” Jauchius didn’t say anything on Twitter on Sunday night, but he retweeted another user who wrote, “Go ahead and complain about it being a ‘downer,’ but that Nationwide ad will actually save some kids’ lives.”

http://money.cnn.com/2015/02/02/media/inside-nationwide-ad-making/index.html

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